Furniture Rental Company Merger Will Make a Huge Impact on the Special Event Industry



February 16, 2010. Miami, FL. Imagine if two of the event industry's foremost furniture rental companies joined forces. The result would be monumental. The result would be industry changing. After today, there is no need to imagine. Introducing Room Service an AFR Event Furnishings Company.

"We are excited to join forces with AFR," says Greg Zalkin, owner and founder of Room Service Furniture & Event Rentals. "The combined strength of Room Service & AFR will allow us to better serve clients on a national level and offer a greater range of furniture and décor options."

Established in 1975, AFR is a national furnishings supplier with 13 distributions centers coast to coast. For the last four years, AFR Event Furnishings has made its mark on the special events and trade shows industries through its unique cutting-edge products, keen attention to detail and total understanding of time sensitivity and recognition of urgency within venues. Today's announced acquisition of Room Service "combines AFR's size and strengths with Room Services' creativity and uniqueness in the market place," says Jerry Hellmann, President, AFR Event Furnishings. "Strategically, AFR's infrastructure and distribution channels coupled with Room Service's product and market knowledge, creates a powerful force in the event and tradeshow industry."

Zalkin will retain an owner's stake in the company and will run the Southeast region including Florida, Louisiana, Mississippi, Alabama, Texas and part of Georgia and surrounding areas. All of Room Service's employees will remain in their current positions. The companies plan to integrate and utilize all pertinent inventories, nearly tripling current product offerings. Room Service will maintain its primary offices in Miami along with satellite offices in Orlando and Washington, D.C. To learn more about AFR Event Furnishings, visit their website at
AFR Events Furnishings